Tech for real people. We teach people to build with AI, and we build it with them. SmartPlay AI is the company behind a family of intelligent products that understand the moment, adapt to the person, and turn information into action.
New: the SmartPlay Build Engine is live. Start building free at build.smartplayapps.com →
Veteran Owned and Developed
We started with no software or AI background and built 15 apps, tools and games anyway. On YouTube we show how, and answer your questions in plain English — no talking at you, no talking over your head.
Caddie on the course, SmartBay AI in the simulator, SmartPlay Golf in the browser. And the Build Engine, the guided way to build your own app. See all 15 products →
A voice-first AI caddie on the course — the club, the target and the miss to favor, spoken while you stand over the ball, plus swing analysis from the phone in your pocket. iPhone and Android.
Get the app → Watch the 70-second tour →
An AI golf lesson for simulator bays. A golfer walks up, picks an instructor and gets a full lesson by voice — baseline swings, one fix, a drill and a retest — with no staff in the room.
See SmartBay AI →
A golf game played in the browser on real holes built from lidar, scored on your decisions as well as your score. Build your own hole around your game.
Play free →
The Five Knows as one guided panel. It does the work in plain view, explains why, and shows a live preview, then your real running app. Foundations is free.
Start building → How the Learning System works →
Bring us the problem. We design and build the app, the AI inside it, and the engines underneath, the same way we built every product on this page, and we keep it running after launch.
Every project is different, so describe it to Serena, our AI guide, and get a write-up and estimate in a minute. Final pricing is confirmed on a call, based on what it needs: the engines and SmartPlay technology it uses, outside services, complexity and time.
Describe your project → Services, deal options and the request form →