Custom apps
Phone, web and browser extensions
iOS and Android apps, web apps and extensions, with accounts, payments and data done properly. We ship to the app stores and the web.
Build with us
We build it with you.
Custom apps and AI for your business, built the same way we built every SmartPlay product: start from the real workflow, ship something that works, and keep it running after launch.
Services
What we do
One team from the first conversation to support after go-live.
AI in your workflow
Fitted to how your team works
Assistants, voice, camera analysis and reports, built into the work you already do instead of a separate tool nobody opens.
Consulting
Plan before you spend
Where AI helps your business and where it does not, what to build or buy, and what it will cost to run. Twenty-six years of operations leadership behind the advice.
Implementation & support
After launch, not just before
Setup, training and fixes after go-live, with monitoring and self-healing built in so problems get caught before your users find them.
How it works
The Five Knows, built with you
The same method we teach in the Learning System. We answer the five together, in order, and that page becomes the build plan.
01
What it does
The purpose in one sentence, agreed before anything is built.
02
What it can do
The real jobs it does for your people, added one at a time.
03
What it shouldn’t do
The guardrails: honest answers, sources shown, real numbers only, nothing that puts you at risk.
04
How it looks and feels
You see the look first. The build starts from it and is checked against it at every step.
05
When it’s done
One test that proves it works, agreed up front, and the loop that keeps making it better.
Proof
What we have already built
Every product here was designed, built and shipped by us. Statuses are honest: Live is public today, Beta is open to testers, Demo is working and shown on request.
SmartPlay Caddie
AI golf caddie, iOS and Android
Voice-first caddie, phone-camera swing analysis and course GPS, live and for sale on both app stores.
SmartBay AI
AI instructor for simulator bays
Full voice lessons in a real bay with no staff in the room: camera swing detection, sim-screen reading and a lesson report.
SmartPlay Build Engine
Guided app building, on the web
Accounts, a guided build panel and an AI guide, Serena, by voice. The platform our own classes run on.
Rondo
Built for a soccer coach
A custom build for one coach: sessions, drills and an AI assistant fitted to how that coach already runs practice.
SmartManage
Life and executive assistant
Tasks, inbox and an assistant that runs our own company day to day.
SmartMotion
Camera motion analysis
Multi-sport movement analysis from a phone camera, in the browser.
Deal options
Three ways to work together
Pick the one that fits. Final pricing is confirmed on a call, based on what the build needs: the engines it uses, outside services, complexity and time.
You own the IP
Full build price
You own the code and everything built for you. Best when the app is core to your business or you plan to take it further yourself.
Shared IP
Lower upfront cost
You own your app and your data; we keep the right to reuse the general engines we build. A lower upfront price in exchange.
Flat fee
Fixed scope, fixed price
A clearly defined build at one agreed price, with support after launch quoted separately.
For veterans
Every build funds a veteran’s seat
Each custom build we deliver sponsors a seat in the SmartPlay Learning System for a veteran who wants to build their own app. Veteran entrepreneurs who had never built software have already left our first class with a working app.
Request
Tell us what you need
One form. It goes straight to us, and we reply by email.