SMARTPLAY AI
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The SmartPlay store

Build it. Launch it. Sell it.

You don’t need big tech. You need tech built for you. The SmartPlay store will carry our apps and the apps our builders make with AI, with the help to get yours launched. We take the confusion out of making AI and tech work for you.

Two paths

Build your own, or have us build it

We build apps, software, tech and business solutions. Pick the path that fits you.

Path one

Build your own

The Learning System and the Build Engine teach you to build a working app with AI, step by step. When it’s ready, list it on the store and sell it.

Path two

We build it for you

Exactly what you need, built around how you work, with support after launch. It’s your app. Yours forever.

Request a build →

What’s on the shelf

One store, two shelves

Our own apps sit next to the apps builders make. Every app is reviewed before it’s listed.

SmartPlay Caddie hole view with yardages and a club call

SmartPlay’s own apps

10 apps on the first shelf
Opening soon

Caddie, SmartPump, SmartPlay Golf, SmartManage, the Build Engine, SmartMotion, The Inner Library, Studio, Rondo and Defender come first. They work on iPhone and Android, and the store adds one account across them. See all products.

SmartPlay Build Engine with an empty app slot reading Your app here

Builder apps

Built by people like you
Coming soon

Build with us, then sell on our store. You set the price and keep most of each sale. Higher Launch Pack tiers keep more.

Defender security status screen showing protected

Reviewed before listing

Security first
Every app

Nothing goes on the shelf until it passes our security review, because every app there carries the SmartPlay name.

Launch Packs

The help to get your app out the door

Each tier includes the one below it. Every add-on is also sold on its own. Pricing is set when the store opens; veterans get a discount on every tier.

Starter

  • Security review
  • Listing on the SmartPlay store
  • Basic SEO setup

Launch

  • Everything in Starter
  • Website build
  • App Store and Google Play submission help
  • Problem reporting and monitoring

Pro

  • Everything in Launch
  • Promo video
  • Outreach drafts
  • Ongoing SEO tracking

Elite

  • Everything in Pro
  • Early access to new SmartPlay features and upgrades
App store submission

Getting into the App Store is hard. We’ve done it.

We shipped SmartPlay Caddie to the App Store and Google Play, rejections included. Now we do it for builders, through approval.

  1. Developer account setup, including the organization account
  2. App Store Connect record, subscriptions and pricing
  3. Listing: name, keywords, screenshots, privacy and terms pages
  4. Privacy and age-rating questions
  5. Build signing and submission
  6. Rejection fixes and App Review replies
  7. The same for Google Play

Apple requires the final submit to come from your own developer account. We prepare everything and walk you through that step.

See it in 48 hours

Tell us what you need. See it in 48 hours.

You don’t have to imagine it. Describe your app, game or tool, and we show you what it looks like, then build it with you. Every stage is labeled for what it is.

  1. 48 hours: the concept. Screens that show how your idea looks and works.
  2. About a week: a prototype. A clickable version you can try and change.
  3. Then: a working beta. Built for real, priced as a custom build, and yours.
Concept screen: a fantasy RPG creator with hero builder, party and AI quests
Fantasy RPG creator
Concept screen: an adventure builder with character, world and storytelling tools
Story and world builder
Concept screen: a role-playing game home screen with character and creature creators
Role-playing game
Concept screen: Battle Mode home with hero creator, AI world builder and gear lab
Battle Mode

Concept screens made for the ideas people brought us. Names and figures in them are illustrative.

Built for your industry

Same engines, more industries

Custom builds for the work you already do. Concept screens are labeled; figures in them are illustrative.

Healthcare operations dashboard concept with a No patient data badge

Healthcare operations

Imaging center dashboards
Coming soon

Throughput, scheduling and staffing, from over 25 years in healthcare. No patient data: operations only.

Veteran resource finder and program intake concept with a privacy banner and consent checkbox

Veteran & nonprofit

Resource finders and intake
Coming soon

Program intake and member tracking. Consent first: people choose what to share.

SmartManage assistant screen

Business management

Command centers
Beta

Built on SmartManage, the assistant that runs our own company day to day.

Battle Mode concept: a fighter creator with body, outfit, colors and special move

Games

Worlds, characters and careers
3 built

We’ve built three games. Next concept: Battle Mode, where you create any fighter, save it and fight on demand.

Real estate deal analyzer concept

Real estate tools

Deal analyzers and dashboards
Coming soon

Deal analysis and property dashboards built around how you invest.

Investing strategy builder concept; figures are illustrative

Investment strategy tools

Your rules, tested
Coming soon

Set your own rules and see how they would have held up. A tool, not financial advice.

Questions

Store questions

Is the SmartPlay store open?

Not yet. This page is a preview. Join the waitlist and we’ll email you when builders can list apps.

Who owns an app I sell on the store?

You do. It’s your app, your users and your listing. We take a percentage of each sale, and builders on higher Launch Pack tiers keep more of each sale.

Can you put my app on the App Store or Google Play?

We prepare everything: developer account, listing, screenshots, privacy pages, review questions and rejection replies. Apple requires the final submit to come from your own developer account, so we walk you through that step.

Is every app on the store reviewed?

Yes. Nothing is listed until it passes our security review, because every app on the shelf carries the SmartPlay name.

Waitlist

Be first on the shelf

Tell us what you’re building or what you want built. It comes straight to us, and we reply by email.